CRM software specifically designed for the automotive industry has many features that auto companies will find useful. Automotive sales are the most demanding when it comes to marketing, service requirements and customer relations. Having software that can consolidate all of the necessary information in one convenient centralized location greatly improves an auto dealer’s relationship with their customers.The ability for car dealerships to follow up on customers is very important to their overall customer satisfaction. Using automotive CRM software, a dealer has the ability to give their customers a choice of the level of interaction they desire to maintain with the dealer.This software will design a database for all of the customers a car dealership may have. This allows the dealer to analyze the data they have of their customers, and perhaps predict the needs of other potential customers. The feature that allows the software to create a report by analyzing the data that was entered into the database will allow car dealers to see how their business is doing and what their sales trends are. Knowing these facts are important elements in running a successful business. Being able to adapt and change with the needs of your customers will increase customer satisfaction as well as overall sales.Software alone will not guarantee that the business will succeed. Ultimately it is up to the senior management to make the necessary decisions to make sure of the company’s success. However, with the aid of CRM software to analyze customer related data, the senior management will have the necessary information to make an intelligent and well-informed decision that will surely benefit the business.