CRM software specifically designed for the automotive industry has many features that auto companies will find useful. Automotive sales are the most demanding when it comes to marketing, service requirements and customer relations. Having software that can consolidate all of the necessary information in one convenient centralized location greatly improves an auto dealer’s relationship with their customers.The ability for car dealerships to follow up on customers is very important to their overall customer satisfaction. Using automotive CRM software, a dealer has the ability to give their customers a choice of the level of interaction they desire to maintain with the dealer.This software will design a database for all of the customers a car dealership may have. This allows the dealer to analyze the data they have of their customers, and perhaps predict the needs of other potential customers. The feature that allows the software to create a report by analyzing the data that was entered into the database will allow car dealers to see how their business is doing and what their sales trends are. Knowing these facts are important elements in running a successful business. Being able to adapt and change with the needs of your customers will increase customer satisfaction as well as overall sales.Software alone will not guarantee that the business will succeed. Ultimately it is up to the senior management to make the necessary decisions to make sure of the company’s success. However, with the aid of CRM software to analyze customer related data, the senior management will have the necessary information to make an intelligent and well-informed decision that will surely benefit the business.
The other day I was talking to an individual who’d been a mechanic for over 20-years and was now considering starting his own business. He looked at various models, but realized that fixed site automotive services required one hell of a lot of start-up capital, and that he’d have to take out huge loans in an uncertain economy. Finally, he thought what about an oil change business? Did that make sense – what about one that came to you, a mobile operation.You see, he’d recalled recently having to wait in line at a quick lube, and how frustrated he was. He himself being a mechanic knew it didn’t take that long to do, but he also realized he didn’t have a place to throw away the used oil when he was done, so he paid to have it done. He reiterated to me; “While getting an oil change one day I considered the amount of wasted time in the average Joe either changing oil himself or waiting at a Jiffy Lube.””Yes,” I told him, “it is BS, everyone agrees with you, and yet people with their smart phones these days complain less and less and stay busy playing on their personal tech gadgets.”Indeed, in considering all this, he thought; “This brings me to the next thought of someone coming to my house to change my oil while I am not there.” But then, after contemplation he thought; “Quickly that notion is shot down by looking from the other side and seeing driving house to house as not a viable business model.” Yes he is right actually, You are right, especially considering his cost – fuel for instance.What about going to corporate office parks while cars are parked all day long, every day in the same place, waiting for auto services, amenities if you will? Okay, yes, this is a potential automotive business venue. Plus, all these people have jobs and an actual income to afford it and not put it off when they know they must maintain their vehicles. Still, this might not be the perfect business model because, well, it’s not as good as you think, you’ll be lucky to get 8% repeat customers, each car with a different oil and fuel filter, hard to deal with folks, challenges where the HR department will not send out a mass reminder email, stuff like that.Indeed, he will need a solid software package to keep track of all the customers, to stay efficient right? Yes, there is software available, several that I’ve seen and used, most is good and similar to a spread sheet, the best ones help with billing and link into Quick Books and Constant Contact. Please consider all this and think on it.
SEO is a long-term marketing strategy that ensures higher traffic, conversions, sales and good branding. It is a comprehensive strategy that makes use of various technical aspects. Though usability and accessibility of a website will ultimately determine success, there are some critical features that make up a quality SEO strategy.Dynamic strategy – as SEO is an ongoing process: SEO is not a time bound process – it is a continuous one. You cannot stop an SEO strategy once the results start to show up. A good strategy should be dynamic and customizable as per the changing search engine algorithms, customer preferences, new trends in keywords, etc. In order to stay on top of the Search Engine Result Pages, (SERPs), you need to continuously monitor the performance of your strategy and update it regularly.ROI generating keywords: Keywords form the crux of an SEO strategy, as your website appears in search engines because of the specific keywords that are searched. Appearing in SERPs triggered by the right keywords is crucial in getting recognized by the targeted audience.Quality link building: Link building is an important aspect of driving more traffic through SEO Strategy. Building inbound links with relevant keywords, unique, keyword-focused title tags and getting them on relevant websites is essential in quality link building. Apart from these, enhancing the internal page links of your website will make sure that all the important pages of your website are highly ranked.An inbound link for your website is an indication of the popularity of your website. The more inbound links and relevancy of the referred website, the more trusted your website is by search engines. Some of the ways for developing quality inbound links are giving links to press releases, trading links with highly regarded websites and through social networking.Platforms that bring more results: An SEO strategy should concentrate on search engine platforms that bring in more search traffic. Of the available search engines, Google, Yahoo and Bing are considered the most important. Since SEO efforts that suit one search engine may not be that great for the other, it is important to analyze what off-page or on-page tactics work for each search engine. This helps make every search engine contribute to maximum search traffic for your website.Customized strategy for automotive businesses: An SEO strategy can be customized as per the nature and aim of a particular business. In the case of an automotive business, an SEO strategy should be defined after doing a little research on the keywords that people use that relate to your products and services. Building links on websites that are related to auto businesses, such as auto forums, blogs, spare auto parts sellers, etc. Customizing the SEO strategy while keeping in mind the unique aspects of the auto industry, will result in greater success.Beat your competitors’ strategies: The main aim of an SEO strategy is to beat your competitor’s positions in the search engine rankings. Hence, a good SEO strategy also considers the strategies and performances of your competitors. An SEO plan should be flexible enough to adapt the regular adjustments made according to a competitor’s strategies. This way you can be in a competitive position while staying ahead of your competitors.The high rankings that result from SEO strategies do not happen overnight, but this strategy is sure to be a revenue generator when it is carried out correctly. That means that a good SEO strategy is more about the quality of work, not the quantity of work. This strategy brings you effective returns on whatever investment you put in to it.Apart from the above features, a good SEO strategy also consists of building search engine friendly site architecture, XML site maps, good site navigation, creating unique meta tags, adding fresh pages with unique content and so on.