SEO is a long-term marketing strategy that ensures higher traffic, conversions, sales and good branding. It is a comprehensive strategy that makes use of various technical aspects. Though usability and accessibility of a website will ultimately determine success, there are some critical features that make up a quality SEO strategy.Dynamic strategy – as SEO is an ongoing process: SEO is not a time bound process – it is a continuous one. You cannot stop an SEO strategy once the results start to show up. A good strategy should be dynamic and customizable as per the changing search engine algorithms, customer preferences, new trends in keywords, etc. In order to stay on top of the Search Engine Result Pages, (SERPs), you need to continuously monitor the performance of your strategy and update it regularly.ROI generating keywords: Keywords form the crux of an SEO strategy, as your website appears in search engines because of the specific keywords that are searched. Appearing in SERPs triggered by the right keywords is crucial in getting recognized by the targeted audience.Quality link building: Link building is an important aspect of driving more traffic through SEO Strategy. Building inbound links with relevant keywords, unique, keyword-focused title tags and getting them on relevant websites is essential in quality link building. Apart from these, enhancing the internal page links of your website will make sure that all the important pages of your website are highly ranked.An inbound link for your website is an indication of the popularity of your website. The more inbound links and relevancy of the referred website, the more trusted your website is by search engines. Some of the ways for developing quality inbound links are giving links to press releases, trading links with highly regarded websites and through social networking.Platforms that bring more results: An SEO strategy should concentrate on search engine platforms that bring in more search traffic. Of the available search engines, Google, Yahoo and Bing are considered the most important. Since SEO efforts that suit one search engine may not be that great for the other, it is important to analyze what off-page or on-page tactics work for each search engine. This helps make every search engine contribute to maximum search traffic for your website.Customized strategy for automotive businesses: An SEO strategy can be customized as per the nature and aim of a particular business. In the case of an automotive business, an SEO strategy should be defined after doing a little research on the keywords that people use that relate to your products and services. Building links on websites that are related to auto businesses, such as auto forums, blogs, spare auto parts sellers, etc. Customizing the SEO strategy while keeping in mind the unique aspects of the auto industry, will result in greater success.Beat your competitors’ strategies: The main aim of an SEO strategy is to beat your competitor’s positions in the search engine rankings. Hence, a good SEO strategy also considers the strategies and performances of your competitors. An SEO plan should be flexible enough to adapt the regular adjustments made according to a competitor’s strategies. This way you can be in a competitive position while staying ahead of your competitors.The high rankings that result from SEO strategies do not happen overnight, but this strategy is sure to be a revenue generator when it is carried out correctly. That means that a good SEO strategy is more about the quality of work, not the quantity of work. This strategy brings you effective returns on whatever investment you put in to it.Apart from the above features, a good SEO strategy also consists of building search engine friendly site architecture, XML site maps, good site navigation, creating unique meta tags, adding fresh pages with unique content and so on.